Reviving materials at the end of their lifecycles has always existed, long before the word upcycling was even invented. It had been at the heart of Portuguese weaving for centuries.
This weaving method was not guided by the imperatives of our endangered planet, but simply by the scarcity of resources. Nothing was thrown away, everything was cherished and had to last as long as possible. “Second lives” were endless. It is surely thanks to this constraint that our grandmothers developed their inventiveness.
Upcycling means recycling “to the top”: transforming objects or materials at the end of their lifecycle in order to give them a new and even more beautiful life. Turning the undesirable into desirable.